A very insightful creative mind once said that people don’t remember much about your site’s design. Fonts, colours, layout are all very important, yes, but the one things people don’t forget is their first emotional reaction. That’s all you have to design for. That first glimpse that without any objectivity defines the entire future of your relationship. Along the same lines Clotaire Rapaille (The Culture Code book) preaches the science of creating very deep connections between products and consumers, sometimes inquiring into our collective childhood to unlock cultural elements that have defined the behavior for an entire generation.
Fast forward to the age of interactive sites and you’ll have @jjg, the very own “father of AJAX” and author of “The Elements of User Experience” explaining how all you can control is the emotion. Most people are already wired to react to certain codes (cultural codes, that is). So, when building a new tool or application, it makes sense to build a foundation that is deeply engrained into our collective story.
How? From strategy to visual design any good product needs to be evaluated from two perspectives: what do users need and what does the product is trying to accomplish? In the following video I explain the first:
Provide a new medium, fluid and boundless, that allows the hive mind to quickly scan through a vast library of digital videos to uncover the most important snippets in order to keep up with the growing volume of video content.
None of us is young enough to have grown up surrounded by media. And so we look for artificial organization schemes to serialize our consumption. They are called TV “series” for a reason. But observation of how younger generations consume media has led me to believe that a new medium where multiple storylines are being played out simultaneously is not only possible but it will eventually improve our ability to digest through the increasing volume of information using patterns of consumption that we haven’t even discovered.
Of course, creating such a medium to interact with video seems like an impossible task today. But with a little help from standards, open source projects and the power of a very energetic Mozilla community I’m convinced we have all the elements to make it happen:
HTML5 with its capabilities to display video directly provides the perfect lightweight canvas for this project.
CSS3 can provide all the fluid layout without sacrificing performance.
Because the challenge is to unlock video we’ll have to leverage libraries like popcorn.js to make sure the video content is actionable and the dashboard truly serves as a discovery tool.
Finally AJAX will enable realtime measurement of any action on the dashboard in such a way that the actions of users will influence how videos are presented to subsequent visitors.