Tribal.MX

A global citizen is not the one that travels the globe rushing from one destination to the next at the furious pace its business demand, but the one that roams the roads of a city or the world open to the opportunities that serendipity will bring, architecting with each moment a fulfilling life devoted to [...]

I was skeptical about attending a conference with “cross-media” in its title, I have to admit. The terms “cross-media” and “trans-media” have been abused by too many agencies developing web content for big studios. But we got invited as part of their Startup program and at the very least it would be a good networking [...]

Tribal Mix is creating a tool that will allow newsrooms around the world to keep up with the growing volume of video content and find those worth integrating into news stories. In order to keep up with the endless stream of video content (35 hrs of video uploaded every minute!) we need a tool that [...]

Oliver Reichenstein suggests that the audience of a broadcast (TV, Radio or even Print) is usually a passive consumer, a legacy from the early days of radio. But a more powerful transformation to our society was put in motion around the time Radio and TV became mainstream: the fundamental cultural transfer mechanism stopped being the [...]

A very insightful creative mind once said that people don’t remember much about your site’s design. Fonts, colours, layout are all very important, yes, but the one things people don’t forget is their first emotional reaction. That’s all you have to design for. That first glimpse that without any objectivity defines the entire future of [...]